Your email list isn’t just a backup plan for social media—it’s your most valuable marketing asset. But are you using it to its full potential? In this session with attorney-turned-entrepreneur Sam Vander Wielen, you’ll learn how to attract the right subscribers, keep them engaged with emails they actually want to read, and turn them into loyal, repeat clients. We’ll cover the biggest mistakes travel pros make, how to audit your opt-ins and newsletters, and simple strategies to optimize your emails for more bookings and revenue. Whether you're just starting or ready to refine your strategy, this session will give you the tools to make email marketing work for your business.